Mercedes-Benz DM INNOVATIONS by Jung Von Matt/365 Vienna

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INNOVATIONS

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Industry Cars
Media Direct marketing
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Thomas Niederdorfer, Volkmar Weiss Jung Von Matt
Art Director Stefan Mayer
Copywriter Christian Suntinger
Account Supervisor Judith Zingerle
Released July 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES-BENZ
Product/Service: MERCEDES-BENZ
Agency: JUNG von MATT
Date of First Appearance: Jul 1 2010
Entrant Company: JUNG von MATT, Vienna, AUSTRIA
Executive Creative Director: Andreas Putz (Jung von Matt/Donau)
Creative Director: Volkmar Weiss (Jung von Matt/Donau)
Creative Director: Thomas Niederdorfer (Jung von Matt/Donau)
Art Director: Stefan Mayer (Jung von Matt/Donau)
Copywriter: Christian Suntinger (Jung von Matt/Donau)
Graphic: Thomas Haitzinger (Jung von Matt/Donau)
Account Supervisor: Judith Zingerle (Jung von Matt/Donau)
Advertiser's Supervisor: Michael Oblasser (Jung von Matt/Donau)
Media placement: Direct Mail - Mailing - 01/07/2010

Describe the brief/objective of the direct campaign.
Mercedes-Benz celebrated 125 years of innovation. Our brief was to draw the customers’ attention to this important event.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Clients received historic Mercedes-Benz models with fictional forerunners of today’s innovations.

Explain why the creative execution was relevant to the product or service.
The handcrafted models demonstrate the brand’s passion for details. By connecting the past and the future they point out one thing: Mercedes-Benz has always been and will always be in search for innovation.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Not only did we receive many positive reactions from our clients. Furthermore the interest in innovative safety and comfort features in Mercedes-Benz cars increased significantly.