ONLINE NEWSREADERS by Duval Guillaume Modem Antwerp for VANDAAG.BE

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ONLINE NEWSREADERS

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Industry Website
Media Direct marketing
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Peter Ampe, Katrien Bottez

Art Director Márton Jedlicska, Lander Janssens, Derek Brouwers
Copywriter Peter Ampe, Robin Stam
Released February 2010

Credits & Description

Category: Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media
Advertiser: VANDAAG.BE
Product/Service: NEWS SITE
Agency: DUVAL GUILLAUME
Date of First Appearance: Feb 15 2010 12:00AM
Entrant Company: DUVAL GUILLAUME, Brussels, BELGIUM
Entry URL: http://www.exiga.be/cannes-2010/vandaag-news.html
Creative Director: Katrien Bottez (Duval Guillaume Brussels)
Creative Director: Peter Ampe (Duval Guillaume Brussels)
Copywriter: Robin Stam (Duval Guillaume Brussels)
Copywriter: Peter Ampe (Duval Guillaume Brussels)
Art Director: Marton Jedlicska (Duval Guillaume Brussels)
Art Director: Lander Janssens (Duval Guillaume Brussels)
Art Director: Derek Brouwers (Duval Guillaume Brussels)
Online Strategy: Kris Hoet (Duval Guillaume Brussels)
Online Strategy: Lander Janssens (Duval Guillaume Brussels)
Account Director: Sylvie Verbruggen (Duval Guillaume Brussels)
Web Designer: Derek Brouwers (Duval Guillaume Brussels)
Web Designer: Christoph Boost (Duval Guillaume Brussels)
Online Producer: Lieven Dewitte (Duval Guillaume Brussels)
Online Producer: Frederik Mallet (Duval Guillaume Brussels)
Online Developer: Roel van Duffel (Duval Guillaume Brussels)
Online Developer: Stijn Janssens (Duval Guillaume Brussels)
Music Company: Sonicville
Media placement: Website - http://www.vandaag.be - 15/02/2010

Describe the brief/objective of the direct campaign.
Vandaag.be has found a new way to share articles. Every visitor can go to the site, choose an article, and then read it like a real newsreader.

Explain why the creative execution was relevant to the product or service.
The recorded item could be shared with friends on Facebook.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
With your computer webcam and the help of our computer auto cue, you can choose a professional studio or your own place as background. The website was advertised via web banners, facebook, twitter and dedicated mail.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
By recruiting newsreaders, Vandaag.be wants to stress that they bring news people want to share.