Niquitin DM Calendar by TBWA\ Milan

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Industry Anti-smoking
Media Direct marketing
Market Italy
Agency TBWA\ Milan
Creative Director Hugo Gallardo Dominguez
Art Director Luciano Marchetti
Copywriter Mirco Pagano
Photographer Luca Fontana
Released January 2013

Credits & Description

Media: DM
Category: Health & Beauty
Agency: TBWA
Brand: NiQuitin
Geo: Europe, Italy
We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.
Advertising Agency: TBWA, Milan, Italy
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Creative Director: Hugo Gallardo Dominguez
Art Director: Luciano Marchetti
Copywriter: Mirco Pagano
Account Executive: Diletta Carminati
Photographer: Luca Fontana
Production Company: First Floor Under
Creative Service Director: Valerio Minestra