Pantone Queen, 2 by Leo Burnett London for Pantone

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Pantone Queen, 2

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Industry Business equipment & services, Corporate Image
Media Direct marketing
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Released May 2012

Awards

One Show 2013
One Show Collateral / Promotional Items - Single or Campaign Gold
One Show Design Collateral Design / Booklets and Brochures Bronze
One Show Design Brand Identity / Brand Identity - Single Merit

Credits & Description

Entrant: Leo Burnett London, London
Pantone - "Pantone Queen"
Corporate Name of Client: Pantone
Agency: Leo Burnett London, London
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Justin Tindall
Group Creative Director: Justin Tindall
Executive Creative Director: Justin Tindall
Copywriters: Blake Waters/Will Thacker
Art Directors: Blake Waters/Will Thacker
Agency Producer: Chris Dale
Art Buyer: Leah Mitchell
Description of the Project
An icon of style. For 60 years Her Grace has colour matched her clothing perfectly. As any Queen should.
We teamed up with Pantone to create 60 colour guide books celebrating 60 of her famous single colour outfits, with their matching Pantone reference and the date she wore them.
First we needed the official nod from the lady herself. Luckily enough Buckingham Palace loved the concept. So much in fact our Pantone Queen was made official Diamond Jubilee memorabilia, placing us in a very small group of royally endorsed products.
To gain ultimate coverage and talkability we posted the books out to influential design blogs, magazines, newspapers and designers.
Within three days of posting them out, which included a bank holiday weekend, our books were on over a million websites and blogs. With Pantone Queen trending on Twitter.
And finally the Pantone Queens were numbered from 1 to 60, and right now resting in Buckingham Palace is number 1, the Queen’s very own Pantone Queen.