Pause Ljud Bild DM Pause Speaker Cards by Akestam.holst Stockholm

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Pause Speaker Cards

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Industry Department Stores & Shopping Malls
Media Direct marketing
Market Sweden
Agency Akestam.holst Stockholm
Creative Director Andreas Ullenius
Art Director Petra Seiler Albrektson
Copywriter Kalle Åkestam Åkestam Holst
Producer John Müllersdorf
Photographer Henrik Bonnevier
Account manager Kajsa Jakobsen
Released February 2014

Credits & Description

Customized sound systems for every wallet. That's what Pause, a high-end hifi store in Stockholm, are proving with their latest innovation called Pause Speaker Cards: A business card that turns into a wallet sized, battery-free speaker for your smartphone. The saying 'The best camera is the one you have with you' is a major key behind the success of mobile cameras. The Speaker Cards are built around the same philosophy, customized and always ready for spontaneous hangouts when you want a little more oomph from your phone. To maximize the resonance, the paper of choice is a 330 gram Plike that helps deliver a whooping 17 % boost in volume. And of course, always with the number to the best hifi store in Stockholm where you can get the real stuff. Agency: Akestam Holst Stockholm
Category: Retail services
Client: Pause Home Entertainment
Agency: Åkestam Holst
Country: Sweden
Creative Director: Andreas Ullenius
Art Director: Petra Albrektson
Copywriter: Kalle Åkestam
Producer: John Müllersdorf 
Account Director: Henrik Adenskog
Graphic Designer: Torbjörn Krantz
Photographer: Henrik Bonnevier 
Account manager: Kajsa Jakobsen
Studio Assistant: Anne-Lie Karl