Pekabesko DM The good life by New Moment New Ideas Company Skopje

Adsarchive » DM » Pekabesko » The good life

The good life

Pin to Collection
Add a note
Industry Grocery and Other foods
Media Direct marketing
Market Macedonia
Agency New Moment New Ideas Company Skopje
Executive Creative Director Dusan Drakalski
Copywriter Nikola Vojnov
Illustrator Jana Miseva
Released March 2014

Awards

Golden Drum, 2014
Direct Communication Packaging design for mass produced goods and services Silver Drum

Credits & Description

Campaign name: The good life
Year/ID: 2014 / E_65_025_G14
Group: E. Direct Communication
Subgroup: 65. Packaging design for mass produced goods and services
Award: Silver Drum
Product and services: Pate
Registrant: New Moment New Ideas Company doo Skopje
Country: MACEDONIA
Brand name: Pekabesko Pate
Advertising agency, city: New Moment New Ideas Company doo Skopje
Art director: Jana Miseva
Executive Creative Director: Dusan Drakalski
Copywriter: Nikola Vojnov, Jana Miseva
Creative director: Nikola Vojnov
Illustrator: Jana Miseva
Account Director / Manager: Filip Dimitrov
Client Account Director / Manager: Slobodan Kutrevski
Creative idea explanation: PEKABESKO is 100% natural, ensuring proper care and a proper life cycle for the animals involved in the making of the Pate. This fact gave us the amazing opportunity to envision the good life and the freedom of each animal at PEKABESKO FARM. The imagined wilderness of these animals is reflected into our packaging design. In addition, we had to add the right dynamics and the accidents in order to deliver just the right epilogue to each story in each Good Life Pate.