Always On by Boomtown Strategic Brand Agency for Aggreko

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Always On

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Industry Electronic Devices & Home Appliances
Media Direct marketing
Market South Africa
Agency Boomtown Strategic Brand Agency
Released September 2012

Awards

Epica Awards 2012
Direct Marketing Business to Business Direct Bronze

Credits & Description

Agency (city): Boomtown Strategic Brand Agency, Port Elizabeth
Creative Director(s): Andrew MacKenzie
Copywriter(s): Gary Welsh
Art Director(s): Senzo Xulu
Designer(s): Louw Sevenster, Tarryn Rennie

Short explanation
Aggreko, the world leader in power rental solutions were relatively unknown in Southern Africa. We needed to engage with key decision makers from South Africa's top 500 electricity consumers in the mining and manufacturing industries who are most effected by power cuts which lead to massive losses in productivity for their businesses. We were tasked with generating a 20% positive response rate in terms of lead generation for their representatives.

Description
Aggreko, a world leader in power rental solutions, was relatively unknown in South Africa.We needed to engage with the key decision makers from South Africa's top electricity consumers in the mining and manufacturing industries who are most effected by power cuts which lead to massive losses on productivity for their businesses, and position Aggreko as the first choice power rental solution.