|Industry||Clubs, Publishing, streaming & media|
|Agency||Y&R Team Detroit|
|Executive Creative Director||Vicky Gitto|
Credits & Description
Objective: Primafila Hot Club is the Sub-Brand of Sky Primafila, the Pay-Per-View service of Sky Italia satellite platform. dedicated to broadcasts adult movies and programs. In December 2010, first in the Country. Hot Club launched the 3D technology for adult progamming: the need was, first of all, to raise awareness over their brand new 3D programming and then to push sales of 3D PPV programs.