Guru Bicycle Corp. DM DEVOTED by Diesel

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DEVOTED

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Industry Bicycles
Media Direct marketing
Market Canada
Agency Diesel
Photographer Jean-François Bouchard
Illustrator Luc Normandin
Released January 2005

Awards

Cannes Lions 2005
Direct Other Consumer Products Gold Lion

Credits & Description

Company: Diesel, CANADA, CANADA
writers: Jonathan Rosman & Esther Thomassin
Creative Directors: Helene Godin & Daniel Andréani
Photographer: Jean-François Bouchard
Agency Producer: Marie-Pierre Lemieux
Designers: Jonathan Nicol & Marie-Elaine Benoit
Art Directors: Cameron Wilson & David Lee
Contract:
Sound Design: Mathieu Lafontaine
Illustrator: Luc Normandin