SAVE ON PREMIUMS WITH MAXIMUM FLEXIBILITY by Agentur Am Flughafen Zurich for PROVITA GESUNDHEITSVERSICHERUNG

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SAVE ON PREMIUMS WITH MAXIMUM FLEXIBILITY

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Industry Insurance
Media Direct marketing
Market Switzerland
Agency Agentur Am Flughafen Zurich
Creative Director René Eugstair
Art Director Dominique Rutishauser
Copywriter Patrick Lindner
Released February 2009

Credits & Description

Category: Flat Mailing
Advertiser: PROVITA GESUNDHEITSVERSICHERUNG
Product/Service: INSURANCE
Agency: AGENTUR AM FLUGHAFEN
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: AGENTUR AM FLUGHAFEN, Altenrhein, SWITZERLAND
Creative Director: René Eugstair (Agentur am Flughafen)
Art Director: Dominique Rutishauser (Agentur am Flughafen)
Graphics: Benita Sutter (Agentur am Flughafen)
Copywriter: Patrick Lindner (Agentur am Flughafen)
Media placement: Mailing - – - March 2009
Media placement: Follow-Up By Phone - – - April 2009

Describe the brief/objective of the direct campaign.
Provita has introduced an innovative combination product by the name of Proflex. The challenge was to convince as many of the 24,000 people approached by mail as possible to switch to the new Proflex Combi product with Provita.

Explain why the creative execution was relevant to the product or service.
The letter itself dramatises the innovative flexibility.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Provita has introduced an innovative combination products by the name of Proflex. The challenge was to convince as many of the 24,000 people approached by mail as possible to switch to the new Proflex Combi product with Provita.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
1000 insured persons were upgraded to the new Proflex package.