DIY SECURITY CAMERA by Rapp Malaysia for RAPP

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DIY SECURITY CAMERA

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Malaysia
Agency Rapp Malaysia
Designer Calvin Hui
Released April 2013

Credits & Description

Advertiser: RAPP MALAYSIA SDN BHD
Agency: RAPP MALAYSIA
Category: Flat Mailing
Creative Director/Art Director: Jeff Ooi (RAPP)
Executive Creative Director/Copywriter: Edward Ong (RAPP)
Designer: Calvin Hui (RAPP)

Execution
Recipients were encouraged to place their camera outside their houses as a means to deter potential thieves. It made an impact in a market where crime is becoming increasingly rampant.

Outcome
Clients who put up the cameras complained that the cameras themselves were stolen! We took this as a compliment. On a more serious note, there were zero break-ins among those who installed our cameras. And, we showed that CRM is still relevant in a digital world.

Client Brief Or Objective
Develop an agency greeting card for the Chinese new year festive season.

Implementation
During the holidays, most city folks would take a long trip back to their home towns, leaving their houses empty and unprotected. For those without security alarms, Rapp offers a helpful solution: A DIY security camera that looks like the real thing.