Red Bull DM Red Bull: Soapbox Race by Kastner & Partners In Sydney

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Red Bull: Soapbox Race

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Industry Soft Drinks
Media Direct marketing
Market Germany
Agency Kastner & Partners In Sydney
Copywriter Annie Elliott
Production Blackout Signs
Released August 2011

Credits & Description

In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.

Advertising Agency: Kastner & Partners, Germany
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Jason Roberts
Copywriter: Annie Elliott
Production Company: Blackout Signs
Production Manager: Jenny Wu
Account Manager: Rena Banks Short