TOOLBOX by Swe for Scandinavian Art Directors

TOOLBOX

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Industry Shows, Events & Festivals
Media Direct marketing
Market Sweden
Agency Swe
Art Director Greger Ulf Nilson
Released September 2009

Credits & Description

Category: Dimensional Mailing
Advertiser: MAP SVERIGE
Product/Service: RESOURCE FOR ART DIRECTORS
Agency: SWE
Date of First Appearance: Sep 9 2009 12:00AM
Entrant Company: SWE, Stockholm, SWEDEN
Art Director: Greger Ulf Nilson (SWE)
Copywriter/Copy Director: Johan Skogh (SWE)
Account Manager: Bitte Söderlind (SWE)
Final Art: Oscar Snidare (SWE)

Describe the brief/objective of the direct campaign.
Many Art Directors and graphic designers have little or no knowledge of which paper to choose for their projects. But that’s OK, now all they have to do is to look, feel and point.

Explain why the creative execution was relevant to the product or service.
The tools we provide are the different papers qualities, their weights and how various printing techniques appear on them.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
The solution was to create a TOOLBOX so simple that stupids and even art directors could use it.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
3,500 books were produced and TOOLBOX was an immediate success. Scandinavian Art Directors and designers ordered all available books and we are now out of stock; only a few samples are left at the agency archive.