|Industry||Tissues & Towels, Household maintenance & pet products, Business equipment & services|
|Art Director||Fredrik Ternström|
|Copywriter||Åsa Jernfalt Widlund|
|Account manager||Janne Svensson|
Credits & Description
A fictional character at Rexcell made a secret movie that was sent to prospects around Europe. This way of communicating in the business is very very rare and had a huge impact. The projection was to get 2-3 meetings set up. The result was 22 successful sales meetings and about 20 units were sent.