Rexcell Tissue & Airlaid: Your friend at Rexcell by Clara for Rexcell

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Industry Tissues & Towels, Household maintenance & pet products, Business equipment & services
Media Direct marketing
Market Sweden
Agency Clara
Director Anders Lipkin
Art Director Fredrik Ternström
Copywriter Åsa Jernfalt Widlund
Photographer Jonas Rudström
Account manager Janne Svensson
Released April 2011

Credits & Description

A fictional character at Rexcell made a secret movie that was sent to prospects around Europe. This way of communicating in the business is very very rare and had a huge impact. The projection was to get 2-3 meetings set up. The result was 22 successful sales meetings and about 20 units were sent.

Advertising Agency: Clara, Karlstad, Sweden
Art Director: Fredrik Ternström
Copywriter: Åsa Jernfält
Account manager: Janne Svensson
Production manager: Ulrika Evensson
Assistant Art Directors: Jon Skoglund, Frans Fjällström
Photographer: Jonas Rudström
Director: Anders Lipkin
Actor: Markus Levin

The Direct marketing titled Rexcell Tissue & Airlaid: Your friend at Rexcell was done by Clara advertising agency for product: Rexcell Tissue & Airlaid (brand: Rexcell) in Sweden. It was released in Apr 2011.