|Agency||DDB Sao Paulo|
|Photographer||Rafael Costa, Eliza Flores|
Credits & Description
Hot Pocket® Sadia Extreme X-Burger gains a new idea this week. The new product is much bigger than the traditional with more meat and special sauce. To accompany all this greatness in taste and size, DDB Brasil created huge ketchup, mustard and mayonnaise sachets to accompany the sandwich. Packages much bigger than regular sachets served in restaurants were placed in several magazines of different segments. On the back of the sachets there is a print ad with the characteristics of the new Hot Pocket® Sadia X-Treme Burger.