MUSIC BOX by DDB Sao Paulo for Saxsofunny

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MUSIC BOX

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Industry Advertising agencies, Publishing, streaming & media, Business equipment & services
Media Direct marketing
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Guilherme Jahara, Marcio Ribas, Wilson Mateos
Art Director Fernando Pereira
Photographer Sergio Prado
Released March 2011

Credits & Description

Category: Corporate Image & Information
Advertiser: SAXSOFUNNY
Product/Service: SOUND PRODUCTION COMPANY
Agency: DDB BRASIL
Date of First Appearance: Mar 1 2011
Entrant Company: DDB BRASIL, São Paulo, BRAZIL
Chief Creative Officer: Sergio Valente (DDB Brasil)
Executive Creative Director: Marco Versolato (DDB Brasil)
Creative Director: Guilherme Jahara (DDB Brasil)
Creative Director: Wilson Mateos (DDB Brasil)
Art Director: Fernando Pereira (DDB Brasil)
Photographer: Sergio Prado (DDB Brasil)
Media placement: . - . - .

Describe the brief/objective of the direct campaign.
Promote the work of Saxsofunny, a sound production company, to advertising agency professionals.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
There are no boundaries when the subject is music. But for each situation there is an ideal sound track. And to demonstrate that Saxsofunny understands this demand very well, we created a direct mail for its clients, i.e. advertising agencies. The piece is a typical music box. But there is an element of surprise: instead of the ballerina, the target finds typical characters from the cinema world. Instead of classical music with only a few notes, elaborate soundtracks that match each theme. And to complement the piece, a pen-drive containing the company’s portfolio was also sent.

Explain why the creative execution was relevant to the product or service.
The action brought visibility to Saxsofunny in the advertising market besides significantly increasing the number of work partnerships with advertising agencies.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Besides giving visibility to Saxsofunny in the advertising market, the action became news in several websites and specialized blogs and lots of people called asking to receive their own music box from Saxsofunny.