Schoolarship DM, Design & Branding Degree/Diploma business card by Red Lion Toronto

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Degree/Diploma business card

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Industry Education
Media Direct marketing, Design & Branding
Market Canada
Agency Red Lion Toronto
Creative Director Brett Channer
Art Director Anand Iyer
Copywriter Dave Pigeon
Released March 2012

Credits & Description

Category: Logo Design
Advertiser: SCHOOLARSHIP
Product/Service: STUDENT TUITION GRANTS
Agency: RED LION
Creative Director: Brett Channer (Red Lion Toronto)
Art Director: Anand Iyer (Red Lion Toronto)
Copywriter: Dave Pigeon (Red Lion Toronto)
Media placement: Business Cards - Handed Out To Students And Potential Donors For Schoolarship. - March 5, 2012
Describe the brief from the client
To create a business card that will leave a lasting, positive impression on students and encourage them to consider ‘Schoolarship’ as a viable option for tuition grants.
Describe the challenges and key objectives
With the cost of Canadian post-secondary education on the rise, many students are struggling to pay back their tuition loans. Our key objective was to create a business card that would raise awareness of Schoolarship as an organization that can help them graduate without incurring overwhelming debt.
Describe how you arrived at the final design
We wanted to create a piece that would demonstrate how Schoolarship could help students achieve. Therefore, we designed a business card that resembles the one thing all students are striving for: a degree/diploma.
Give some indication of how successful the outcome was in the market
The business cards have been very well received amongst students and potential donors.