Skol DM Skol Beer tastes like Olympic Victory by F/Nazca Saatchi & Saatchi Sao Paulo

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Skol Beer tastes like Olympic Victory

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Industry Beers and Ciders
Media Direct marketing
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Released August 2016

Credits & Description

Gold, Silver or Bronze: Skol Beer tastes like Olympic Victory
Skol Delegation has a sure spot on the Olympic podium. With Skol’s commemorative award medal cans, Party Athletes can celebrate the epic moments experienced during the Olympic Games in a special way.
Official Olympic sponsor, Skol has launched a limited edition of three cans inspired by the original metals of the Olympic award medals - Gold, Silver, and Bronze - to celebrate the event and toast with all those participating in this party.
Over 1 million medal cans were produced and they can be found in areas sponsored by Skol during the Rio 2016™ Olympic Games. A special pack, with a podium stand and branded case, will be available for purchase online.
With four premium locations, Skol promises to make every 10th of a second even more fun than the previous one, and less than the next. Vila Skol, at the Museum of Modern Art (MAM), will be the stage for iconic parties. Skol Arena will be the place to party on game days at the Maracanã Stadium. Skol Live House, at the Olympic Park, will make people experience the thrill of the Olympic Games.
Skol FanZone, the largest venue on Olympic Boulevard (1,000 sqm) and located next to the Olympic Cauldron, will have the Skol Panoramic Balloon that will offer the most beautiful view of the city by rising 150 m. The Beer Garden will also be located there for the transmission of the games and plenty of music. In addition to these locations, the brand will be present in the various Olympic houses and parties scattered throughout Rio de Janeiro, as well as in 280 kiosks on the oceanfront.
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Ambev - Skol
CCO: Fabio Fernandes
CREATIVE DIRECTORS: Theo Rocha | Pedro Prado | Rodrigo Castellari | Marcelo Ribeiro
CREATIVE TEAM: Rafael Freire | Murilo Melo | Adriana Leite | Isaac Serruya
ACCOUNT MANAGEMENT: Ricardo Forli | Thiago Iusim | Rafael Cappelli | Charis Carelli | Giovanna Peixoto
MEDIA: Mauricio Almeida | Thiago Custódio | Juliana Roque
PLANNING: Erika Kitabayashi | Quentin Mahe
GRAPHIC PRODUCERS: Jomar Faria | Guilherme Gaggl | Leandro Ferreria
ART BUYER: Edna Bombini
ILUSTRATION: Mauro Ferreira
CLIENT APPROVAL: Fabio Baracho | Felipe Meretti | Bruna Buas | Lia Bertoni