Soho Square DM SOHO SQUARE FONT by SOHO Square Bangkok

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Industry Advertising agencies, Business equipment & services, Advertising & Communication, Corporate Image
Media Direct marketing
Market Thailand
Agency SOHO Square Bangkok
Creative Director Santaya Saralak, Santaya Saralak
Art Director Wasin Pothikasem, Supicha Tiptamool, Wasin Pothikasem
Copywriter Narongchai Parthumsuwan, Itt Sukthongchaikul
Released December 2010

Credits & Description

Category: Corporate Image & Information
Product/Service: SELF PROMOTION
Date of First Appearance: Dec 25 2010
Entrant Company: SOHO SQUARE, Bangkok, THAILAND
Creative Director: Santaya Saralak (Soho Square)
Copywriter: Narongchai Parthumsuwan (Soho Square)
Copywriter: Itt Sukthongchaikul (Soho Square)
Art Director: Wasin Pothikasem (Soho Square)
Art Director: Supicha Tiptamool (Soho Square)
Designer: Teerayut Cheytim (Soho Square)
Producer: Pimprai Panyalakshana (Soho Square)
Producer: Suwanus Yibpikul (Soho Square)
Media placement: Direct Mail - Mail - 25 December 2010
Describe the brief/objective of the direct campaign.
To launch and announce the newly opened Advertising agency by giving out Gifts to potential clients.
To turn heads of potential clients to us (a newly opened Advertising Agency then express its core value
“Every idea we create for our clients must be practically and instantly applicable”
Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Instead of giving out traditional gifts, we give out the agencies fonts as Gift to create the awareness.
We turn the company’s unique individuality (Square) into the latest fonts for clients. Once SOHOSQUARE.tif is downloaded into their computer it can be used instantly!
Explain why the creative execution was relevant to the product or service.
Once the font is downloaded every statement is converted into square shape letter.
The Uniqueness of the font is that when you press the shift + print button and order print, every letter will be converted into box letter which can be variously applied depending on user’s imagination.
Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
We get reply mails from clients using the font, phone calls from potential clients inviting us to do an introduction of the company for them and also to present credentials.
Many box-shaped statements are widely applied and seen on desk in offices.