Stella Artois DM Chalice by Beats, Brazil

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Industry Beers and Ciders
Media Direct marketing
Market Brazil
Agency Beats, Brazil
Art Director Edson Vaz
Released January 2013

Credits & Description

Media: DM
Category: Alcoholic Drinks
Agency: Beats
Brand: Stella Artois
Geo: Americas, Brazil
The brewery really appreciates how their beer is served. Beginning with its glass, which is a chalice. Was sent a box with the phrase on the outside: “In a ritual of tasting, you need more than a glass.” Upon opening, had another phrase: "You need a holy chalice." “

Advertising Agency: Beats, Curitiba, Brazil
Creative Director / Copywriter: Sulivan Cruz
Art Director: Edson Vaz