SAVE THE CAPTAIN - THE REAL LIFE VERSION by Target-Market for Strauss Group

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SAVE THE CAPTAIN - THE REAL LIFE VERSION

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Industry Coffee, Tea, Breakfast Drinks
Media Direct marketing
Market Israel
Agency Target-Market
Copywriter Mor Biran, Tom Kenan
Released February 2013

Credits & Description

Advertiser: STRAUSS GROUP (ELITE COFFEE)
Agency: TARGET-MARKET
Category: Special Build
Advertising campaign: SAVE THE CAPTAIN - THE REAL LIFE VERSION
In-Store Marketing Manager: Sivan Hoor (Target-Market)
Executive Vice President/Chief Creative Officer: Naftali Yechilzuke (Target-Market)
Procurement Manager: Ohad Ben Atar (Target-Market)
Production Manager: Omri Shai (Target-Market)
Direct Marketing Manager: Tali Barsky (Target-Market)
Vice President/Account Manager: Elinor Harari (Target-Market)
Copywriter: Mor Biran (Target-Market)
Category Manager: Talia Babai (Strauss Group (Elite Coffee))
Experiential Marketing Manager: Yasmin Kremer (Target-Market)
Marketing Manager Elite Coffee: Amir Ifrach (Strauss Group (Elite Coffee))
Brand Manager Elite Turkish Coffee: Gili Tzadik (Strauss Group (Elite Coffee))
Copywriter: Tom Kenan (Target-Market)