T-systems DM A message to the nerds [image] 2 by Republica Bern

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A message to the nerds [image] 2

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Industry Software & Multimedia Productions, SaaS
Media Direct marketing
Market Switzerland
Agency Republica Bern
Creative Director Andreas Szentkuti
Art Director Alexandra Nearchou
Production Polofilm
Director Reto Caffi
Released November 2017

Credits & Description

Category: Electronics, Technology
Media: Experiential
Brand: T-Systems
Geo: Switzerland
Advertising Agency: Republica, Bern, Switzerland
Creative Director: Andreas Szentkuti
Art Director: Alexandra Nearchou
Director: Reto Caffi
Production company: Polofilm / Zurich
Published: November 2017
The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action.
On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee.
The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.