The Association Of Accredited Advertising Agents DM NEUROLYZER by M&C Saatchi Kuala Lumpur


Pin to Collection
Add a note
Industry Shows, Events & Festivals
Media Direct marketing
Market Malaysia
Agency M&C Saatchi Kuala Lumpur
Executive Creative Director Henry Yap
Art Director Nazly Kasim, Jeff Ooi Sdn Bhd, Ken-Byae Lee
Copywriter Donevan Chew, Kenneth Menon, Levin Teh, Zamri Dzakaria
Designer Ellie See
Producer Evelynn Tan
Released September 2010

Credits & Description

Category: Flat Mailing
Date of First Appearance: Sep 16 2010
Entrant Company: M&C SAATCHI MALAYSIA, Kuala Lumpur, MALAYSIA
Entry URL:
Executive Creative Director: Henry Yap (M&C Saatchi)
Creative Director: Donevan Chew (M&C Saatchi)
Creative Director: Jeff Ooi (M&C Saatchi)
Copywriter: Donevan Chew (M&C Saatchi)
Copywriter: Levin Teh (M&C Saatchi)
Copywriter: Zamri Dzakaria (M&C Saatchi)
Copywriter: Kenneth Menon (M&C Saatchi)
Art Director: Jeff Ooi (M&C Saatchi)
Art Director: Ken Lee (M&C Saatchi)
Art Director: Nazly Kasim (M&C Saatchi)
Designer: Ellie See (M&C Saatchi)
Producer: Evelynn Tan (M&C Saatchi)
Production House: Passion Picture
Post Production House: VHQ Post
Web Developer: IF Interactive
Media placement: Mail Drop - Malaysia Advertising Agencies - 16 September 2010

Describe the brief/objective of the direct campaign.
We wanted to engage and get Malaysian creatives excited again about entering the 2010 Malaysian Advertising Awards.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Using a direct mailer powered by Augmented Reality Technology, Creatives could get their brain scanned with The Neurolyzer on the website.

Explain why the creative execution was relevant to the product or service.
We transported Malaysian creative hotshots into the minds of our creatives for an analysis of their brain matter.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
• Increased total award submissions for the year by 49%!
• Average of 10 minutes spend on per visitor
• Over 1,000 scans within a week.
• Over 150 fans on Facebook within 24 hours.
• Created buzz on mainstream media and social media.