|Industry||Government & Other Authorities|
|Market||United Arab Emirates|
|Agency||The Classic Partnership Advertising Dubai|
|Art Director||Alok Gadkar|
|Art Director||Aktham Kassam|
|Copywriter||Aktham Kassam, Leslie Paul|
Credits & Description
Tapping on the fact that Arabic native speakers cannot differentiate between the letters /b/ and /p/ when they begin learning English, The British Council in Riyadh distributed the “No Broblem” DM. It featured a self-learning solution on how to pronounce /b/ and /p/ accurately.