The Brixton Pound DM The Brixton Pound: Money by This Ain't Rock'n'Roll

Adsarchive » DM » The Brixton Pound » The Brixton Pound: Money

The Brixton Pound: Money

Pin to Collection
Add a note
Industry Culture, Leisure & Sport
Media Direct marketing
Market United Kingdom
Agency This Ain't Rock'n'Roll
Released September 2012

Credits & Description

Media: DM
Geo: United Kingdom
Category: Recreation & Leisure
Agency: This Ain't Rock'n'Roll
Brand: The Brixton Pound
Brixton heroes, urban art and architectural detail combine to reflect the dynamic past and present of one of London’s most vibrant areas – as the world’s first urban complementary currency points to its future. Balancing expected currency motifs with state-of-the-art production techniques, these notes are both an advert for Brixton’s amazing diversity, and two-fingers to the pedestrian paper the rest of us have to carry in our wallets. Need to borrow a Ziggy anyone?

Advertising Agency: This Ain't Rock'n'Roll, London, UK
Designers: Clive Russell, Charlie Waterhouse
Project Manager: Susan Tomlinson
Print Production: Paul Neal / Orion Security Print