LUNCH - WE THINK EVERYTHING THROUGH by The Jupiter Drawing Room South Africa for The Jupiter Drawing Room South Africa

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LUNCH - WE THINK EVERYTHING THROUGH

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Livio Tronchin
Art Director Lucas Van Vuuren Cape Town
Copywriter Jonathan Commerford
Illustrator Andrew Donaldson, Bernice Lisamore
Released November 2010

Credits & Description

Category: Corporate Image & Information
Advertiser: THE JUPITER DRAWING ROOM
Product/Service: SELF PROMOTION
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Date of First Appearance: Dec 1 2010
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA
Executive Creative Director: Ross Chowles (The Jupiter Drawing Room)
Creative Director: Livio Tronchin (The Jupiter Drawing Room)
Copywriter: Jonathan Commerford (The Jupiter Drawing Room)
Art Director: Lucas van Vuuren (The Jupiter Drawing Room)
Production Manager: Di Fraser (The Jupiter Drawing Room)
Illustrator: Andrew Donaldson
Illustrator: Bernice Lisamore
Media placement: Direct Mailer - By Hand - 1 December 2010

Describe the brief/objective of the direct campaign.

In 2010, The Jupiter Drawing Room CT won the Skip Washing Powder account - a Unilever brand.
To generate more business from Unilever, we knew we had to position ourselves not just as a strong through-the-line advertising and design agency, but also as a valuable strategic partner. This mailer was sent to all Brand Managers at Unilever South Africa to demonstrate our thinking - and to put us on their radar.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
This self-promotion mailer highlights the agency’s painstaking thoroughness when it comes to navigating any problem, and demonstrates how intensively we consider possible routes and solutions for our clients’ brands.

Explain why the creative execution was relevant to the product or service.
We also thought it a more innovative way of catching their attention and showing what we were capable of, rather than just a typical credentials pitch.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
A few months later, we got the response we were aiming for - more business from Unilever in the form of a great project for Omo Washing Powder. To this day, our relationship with Unilever continues to blossom.