Kirketon Road Centre DM Love is by Lunch Partners

Love is

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Industry Charities, Foundations, Volunteers
Media Direct marketing
Market Australia
Agency Lunch Partners
Illustrator Dan Marshall
Released February 2013

Credits & Description

Media: DM
Category: Public interest
Agency: Lunch Partners
Brand: Kirketon Road Centre
Geo: Australia & NZ, Australia
This Valentine's, wherever you want to shoot your cupid's arrow, show your true love.
This Valentine's Gift of Love is FREE. But if you love truely, any donation will wing its way to Kirketon Road Centre.

On a day where the birds and the bees and all things amorous are exploding around us, we thought it the most appropriate time to help raise awareness, and more importantly donations, for the Darlinghurst Kirketon Road Centre through a community based health message this Valentine’s. In an engaging and quirky way to promote love and safety around tomorrow we have distributed thousands of condoms in 70’s inspired graphic packaging through numerous bars and clubs in in the 2010/2011 postcode with the message; This Valentines Day, wherever you want to shoot your cupid’s arrow, remember “Love is...”

Advertising Agency: Lunch Partners, Sydney, Australia
Creative Director / Art Director / Copywriter: Darryn Devlin
Illustrator: Dan Marshall
Published: February 2013