Samsung DM Allow us to burst your bubble by Cheil Toronto, North Strategic, Toronto

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Allow us to burst your bubble

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Industry Electronic Devices & Home Appliances, Refrigerators
Media Direct marketing
Market Canada
Agency Cheil Toronto
Creative Director Jason Partridge
Art Director Joe Borges
Agency North Strategic, Toronto
Released May 2013

Credits & Description

Media: DM
Category: Electronics & Technology
Agency: Cheil
Brand: Samsung
Geo: Americas, Canada
Think you can only get sparkling water at the store? Allow us to burst your bubble.
Samsung fridges with built-in SodaStream sparkling water dispensers give consumers a carbonated option for drinks directly from the fridge door. So we bottled the water, and created DM package to mimic the fridge and shared with the media and key influencers.
Advertising Agency: Cheil Canada & North Strategic, Toronto, Canada
Creative Director: Jason Partridge
Art Director: Joe Borges
Copywriters: Jason Partridge, Scott Lew
Published: April 2013