BABE-SITTERS.COM by Buzzman Paris for THEATRE IN PARIS

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BABE-SITTERS.COM

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Industry Business equipment & services, Corporate Image
Media Direct marketing
Market France
Agency Buzzman Paris
Art Director Guillaume Ganty
Copywriter Victor Sidoroff
Released June 2009

Credits & Description

Category: Best Low Budget Campaign
Advertiser: THEATRE IN PARIS
Product/Service: THEATRE PLAY
Agency: BUZZMAN
Date of First Appearance: Jun 22 2009 12:00AM
Entrant Company: BUZZMAN, Paris, FRANCE
Entry URL: http://www.ourcasestudies.fr/babe-sitters-uk/
Chief Executive Officer and Creative Director: Georges MOHAMMED-CHERIF (BUZZMAN)
Copywriter: Victor SIDOROFF (BUZZMAN)
Art Director: Guillaume GANTY (BUZZMAN)
Web Designer: Jean-Baptiste GIFFARD (BUZZMAN)
Media placement: Web - www.babe-sitters.com - 22/06/2009

Describe the brief/objective of the direct campaign.
'La bombe' is a french theater play where a very attractive baby sitter hired by a couple will become a threat to their relationship. How to promote the piece with a tiny budget, towards new customers.

Explain why the creative execution was relevant to the product or service.
The website 's theme is perfectly fitted to the subject the play is dealing with. The user was driven to the website thanks to blogs and Twitter talking about 'a nice new service to find amazing baby sitters online'. He was spending 2 minutes on the website, browsing pictures to make the ideal casting and find the perfect baby sitter before the reveal was made. So he, felt under the charm of a sexy baby sitter, was just like the man in the play.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
We launched a microsite offering a choice among exclusively hot baby sitters to watch after your children. The site is build like a dating website, where you can enter criterias of the baby sitter your are looking for (age, size of breast, weight...), see some pictures and references. The reveal is done when you click to watch videos...

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Only with echo from the media : 50 000 visits in 1 week ! 0 euro media investment, just our know how with bloggers and twitter . The booking increased by 25% during the month we launched the website. We received real subscriptions from baby sitters and enquiries from potential customers. At last, some people asked us to really launch this service.