Marlboro Print, DM, Case study MARLBORO XTRAS by Contact One

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Industry Tobacco and Smoking Accessories
Media Print, Magazine & Newspaper, Direct marketing, Case study
Market Greece
Agency Contact One
Account Supervisor Jaios Okitsas
Media Media Planning Group
Strategic Planner Elisa Fernández
Released August 2003

Credits & Description

Agency: Contact One, GREECE, Athens
Managing Director: Nikos Angelakis
Account Director: Katerina Tapola
Account Supervisor: Jaios Okitsas
Advertiser: Philip Morris, GREECE, Athens
Marketing Director: Kostas Salvabas
Brand Manager: Anna Rafiriades
Company: Media Planning Group
Media Specials Executive: Joan Miquel Guasch
Strategic Planner: Elisa Fernández
Media Specials Director: Yolanda Ten