Toyota DM The world's first Ugly Xmas Sweater for a car, 3 by Saatchi & Saatchi Los Angeles

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The world's first Ugly Xmas Sweater for a car, 3

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Industry Cars
Media Direct marketing
Market United States
Agency Saatchi & Saatchi Los Angeles
Chief Creative Officer Jason Schragger
Executive Creative Director Fabio Costa
Creative Robison Mattei, Gabriel Morais
Released December 2017

Credits & Description

Category: Automotive
Media: Direct
Brand: Toyota
Agency: Saatchi & Saatchi
Geo: United States
Advertising Agency: Saatchi & Saatchi, Los Angeles, USA
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Creatives: Gabriel Morais, Robison Mattei
Art Producers: Robin Lam, Oliver Jolliffe
Group Account Director / Social Media: Bryan DeSena
Account Supervisor: Chelsey White
Photographer: Anthony Dias
Company: Ugly Christmas Sweater
Published: December 2017
Synopsis:
One of the most famous American Christmas traditions has been given a fun new twist. Toyota has created a one-of- a-kind, ugly Christmas sweater for its most popular car: The Camry. Toyota is one of the most-trusted car brand in the world. It’s a brand loved by millions of families because the car they own isn’t only a vehicle, it’s a partner on the road which truly becomes a member of their family. And what family would be complete without a photo for the holidays? That’s why Toyota has created an ugly Xmas sweater for the Camry. This way, the whole family can coordinate their sweaters and spread the cheer together in their family photo. After all, Christmas is all about gathering with our loved ones, whether they have two legs, four paws — or even four wheels.