Mother's Day Card by Grey Melbourne for Transport Accident Commission (TAC)

Mother's Day Card

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Industry Traffic safety
Media Direct marketing
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Creative Director Nigel Dawson
Art Director Jackson Harper
Copywriter Shannon Crowe
Illustrator Kelly Thompson
Released May 2013

Credits & Description

Media: DM
Category: Public interest
Agency: Grey
Brand: TAC
Geo: Australia & NZ, Australia
She wants a card from you, not about you. For Mum's sake, slow down.
The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.
Advertising Agency: Grey, Melbourne, Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Jackson Harper
Copywriter: Shannon Crowe
Illustrator: Kelly Thompson
Senior Art Director: Peter Becker
Senior Art Director: Richard Lovell
General Manager: Randal Glennon
Account Director: Jodi Gubana
Typography: Brigitte Charron
Published: May 2013