Trimetal DM SELF PROMOTION TOOL by Duval Guillaume Modem Antwerp

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Industry Paints, Paint Brushes, Adhesives
Media Direct marketing
Market Belgium
Agency Duval Guillaume Modem Antwerp
Art Director Sven Van Hooydonck
Copywriter Geerard Van De Walle
Released November 2010

Credits & Description

Category: Flat Mailing
Advertiser: TRIMETAL
Product/Service: PAINT
Date of First Appearance: Nov 8 2010
Creative Directors: Katrien Bottez/Peter Ampe (Duval Guillaume)
Copywriter: Geerard Van De Walle (Duval Guillaume)
Art Director: Sven Van Hooydonck (Duval Guillaume)
Account Manager: Sarah Coppens (Duval Guillaume)
Print Producer: Claudine Sweers (Duval Guillaume)
Media placement: DM With Personalized Sticker - . - 8 November 2010

Describe the brief/objective of the direct campaign.
Professional painters put all their time and energy in their job, but
they don’t put any energy in promoting their work.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Trimetal Paint developed a tool making it super easy to build your own website.
It only takes 4 steps, as easy as painting by numbers.

Explain why the creative execution was relevant to the product or service.
To announce this, we sent out a personalized sticker with their URL.
This way they could immediately start promoting their brand new site.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
This mailing was targeted at the 4000 professional painters active in Belgium.
Already 220 of them took the time to make their own website and tot promoted on their van.