The Creative Grind by Red Lion Toronto for Tyler Gray Photography

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The Creative Grind

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Industry Photo Development
Media Direct marketing
Market Canada
Agency Red Lion Toronto
Creative Director Brett Channer
Art Director Anand Iyer
Copywriter Dave Pigeon
Photographer Tyler Gray
Released April 2013

Credits & Description

Media: DM
Category: Professional services
Agency: Red Lion
Brand: Tyler Gray Photography
Geo: Americas, Canada
To promote one of our favourite photographers, Tyler Gray, as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by him. Each bag was tailored to the individual that would receive it. The messaging was clear-cut and no-nonsense—this was a gift from a photographer who truly understands the advertising creatives’ daily grind.

Advertising Agency: Red Lion, Toronto, Canada
Creative Director: Brett Channer
Art Director: Anand Iyer
Copywriter: Dave Pigeon
Photographer: Tyler Gray
Published: March 2013