|Industry||Sports Teams & Events|
|Agency||Africa Sao Paulo|
|Creative Director||Sérgio Gordilho|
|Art Director||Paulo Coelho Santos, Iron Brito, Eco Moliterno, Rafael Gil|
|Copywriter||Arício Fortes, Rodrigo Da Matta|
Credits & Description
Whenever there is sports on television, everyone watching it seems to instantly decide they are the smartest person in the bar. Agencia Africa Brasil has made it possible for sports fans to become real experts in fighting, whatever the social setting. The agency has created the Ultimate Fighting Championship (UFC) EAR wireless headphone, in the delightful form of a battered UFC fighter's ear.