UFC DM UFC EAR by Africa Sao Paulo

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Industry Sports Teams & Events
Media Direct marketing
Market Brazil
Agency Africa Sao Paulo
Director Caio Rubini
Creative Director Sérgio Gordilho
Art Director Paulo Coelho Santos, Iron Brito, Eco Moliterno, Rafael Gil
Copywriter Arício Fortes, Rodrigo Da Matta
Production Margarida Filmes
Released June 2013

Credits & Description

Whenever there is sports on television, everyone watching it seems to instantly decide they are the smartest person in the bar. Agencia Africa Brasil has made it possible for sports fans to become real experts in fighting, whatever the social setting. The agency has created the Ultimate Fighting Championship (UFC) EAR wireless headphone, in the delightful form of a battered UFC fighter's ear.
How does it work? The headphone has a built-in radio transmitter that makes it impossible to miss a moment of the big fight.
UFC EARs were distributed throughout São Paulo, to punters at local bars broadcasting UFC fights. The result? The number of fighting experts grew dramatically.
Category: Entertainment & leisure
Media: DM
Client: UFC - Ultimate Fighting Championship
Agency: Agencia Africa
Production: Margarida Filmes
Country: Brazil
Director: Caio Rubini
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho
Creative Director: Aricio Fortes
Creative Director: Paulo Coelho
Copywriter: Aricio Fortes
Copywriter: Rodrigo da Matta
Art Director: Paulo Coelho
Art Director: Rafael Gil
Art Director: Iron Brito
Art Director: Eco Moliterno
Planner: Ana Cortat
Sound Design: jamute
Print Producer: Carla Lustosa
Print Producer: Edson Harada
Account team: Marcio Santoro
Account team: Cecilia Duarte
Account team: Marina Damato
Media: Luiz Fernando Vieira / Fabio Freitas / Evandro Soares
TV Production: Rodrigo Ferrari / Stella Gafo