Scarf, 2 by Milk Gothenburg for Ultramare

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Industry Household maintenance & pet products
Media Direct marketing
Market Sweden
Agency Milk Gothenburg
Art Director Kristofer Salsborn
Copywriter Anders Malm
Photographer Dino Soldin
Released February 2017

Credits & Description

Category: Industrial, Agriculture
Media: Direct
Brand: Ultramare
Agency: Milk
Geo: Sweden
Advertising Agency: Milk, Gothnburg, Sweden
Art Director: Kristofer Salsborn
Copywriter: Anders Malm
Photographer: Dino Soldin
Published: February 2017
Description: In Sweden reported incidents of the flu spike in February. The air filter company Ultramare launched a scarf lined with the same filter they sell to hospitals to prevent people from coming down with a cold, and spark a conversation about the need for clean air.
The scarf filters the air you breathe and protects you from airborne germs while you’re shopping for chicken soup, commuting to work or picking up your kids from daycare. All the while keeping your Scandinavian sense of style.

The Direct marketing titled Scarf, 2 was done by Milk Gothenburg advertising agency for Ultramare in Sweden. It was released in Feb 2017.