MMA DM Universal MMA: Towel by Station X Vancouver

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Universal MMA: Towel

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Industry Culture, Leisure & Sport, Sports and Health Clubs, Gyms
Media Direct marketing
Market Canada
Agency Station X Vancouver
Creative Director Josh Budd
Art Director Heather Thrash
Copywriter Jeff Wasiluk
Released September 2012

Credits & Description

Media: DM
Geo: Canada
Category: Recreation & Leisure
Agency: Station X
Brand: MMA
Black out like a man.
Try slamming bodies instead.
Have your next round off the stool.
Bring this coaster in for a lesson that won't cost you a cent.

The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.

Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Print Producer: Julian Davis
Production Designer: Rhoderick Lising
Published: August 2012