Vangardist Magazine DM THE HIV+ ISSUE [image] 5 by Saatchi & Saatchi Geneva

Adsarchive » DM » Vangardist Magazine » THE HIV+ ISSUE [image] 5

THE HIV+ ISSUE [image] 5

Pin to Collection
Add a note
Industry Magazines
Media Direct marketing
Market Switzerland
Agency Saatchi & Saatchi Geneva
Executive Creative Director Jan Teulingkx, Jason Romeyko
Creative Director John Pallant
Art Director Gustavo Figueiredo, Lennert Vedts, Stign Klaver
Copywriter Rob Wetton
Released January 2016


D&AD Awards, 2016
Direct Direct Mail Yellow Pencil
PR Creative Use of Media Wood Pencil
Media Use of Pr Wood Pencil

Credits & Description

Agency: Saatchi & Saatchi Switzerland
Client: Vangardist Magazine
Art Director: Gustavo Figueiredo
Art Director: Stign Klaver
Art Director: Lennert Vedts
Copywriter: Rob Wetton
Creative Director: John Pallant
Designer: Roger Kennedy
Designer: Magda Weyrer
Executive Creative Director: Jason Romeyko
Executive Creative Director: Jan Teulingkx
Producer: Vicky Cullen
Producer: Andy Gulliman
Account Director: Guendalina Gennari Curlo
Account Director: Emma Jenkins
Account Director: Nicolas Pignatelli
Chief Executive Officer: Carlos Gomez
Chief Executive Officer: Andrea Pedrazzini
Chief Executive Officer: Julian Wiehl
Finance Director: Jean-Pierre Maler
Planner: Melissa Masurel
Planner: Lucas Conte
Pr Director: Zoe Kent
Pr Director: Isobel Kerr-Newell
Pr Director: Andrzej Moyseowicz
Pr Director: Ben Robinson
Pr Director: Lee Sharrock
Coinciding with Life Ball in Vienna, Vangardist Magazine released a special edition of their publication to fight the stigma surrounding HIV. The editors wanted to make a direct statement and place the issue in the reader's hands.
Every line, word and picture of the edition is printed with the cause of the stigma itself—HIV+ blood, taken from 3 donors with a different background, whose stories are told online and in the magazine.
By further putting the issue into a sealed wrapper, people were confronted with an additional dilemma—break the seal and break the stigma, or ignore the issue.