Vespa DM LOVE JACKETS by Y&R Kuala Lumpur

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LOVE JACKETS

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Industry Motorcycles
Media Direct marketing
Market Malaysia
Agency Y&R Kuala Lumpur
Executive Creative Director Gigi Lee
Creative Director Joshua Tay
Art Director Law Kok Yew Young
Copywriter Su-Yin Chong
Designer Lim Dao Wen
Account Supervisor Lisa Hezila
Released October 2012

Credits & Description

Advertiser: NAZA PREMIRA SDN BHD
Agency: Y&R MALAYSIA
Category: Cars & Automotive Services
Advertising campaign: LOVE JACKETS
Account Manager: Aina Fahmi (Y/R)
Art Director: Gigi Lee (Y/R)
Art Director: Joshua Tay (Y/R)
Designer: Law Kok Yew (Y/R)
Designer: Lim Dao Wen (Y/R)
Art Buyer: T L Tan (Y/R)
Executive Creative Director: Gigi Lee (Y/R)
Typographer: Law Kok Yew (Y/R)
Account Supervisor: Lisa Hezila (Y/R)
Copywriter: Su-Yin Chong (Y/R)
Advertiser's Supervisor : Terrence Duncan (Y/R)
Creative Director: Joshua Tay (Y/R)
Art Director: Law Kok Yew (Y/R)

Execution
This jacket epitomises fun, love and life - some of the qualities Vespa is known for. And since it was the Valentine’s Day period, this jacket came just in time to help men capture the hearts of women, the Italian Vespa way.

Outcome
The jacket gained a lot of interest and brought an increased number of visitors to the road show, even on a Valentine’s week day. There were many enquiries on the new Vespa range that was showcased, and sales increased by 12% during this period.

Implementation
We wanted to give away a premium gift as an extra incentive to potential buyers to make a down payment on a new Vespa. So we designed a limited edition jacket that aims to help male riders in their romantic endeavours - perfect for any man looking for love this season.

Client Brief Or Objective
Increase sales during the Valentine’s Day period at the Vespa road show.