Vichy DM Facing the sun by Camisa 10

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Facing the sun

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Industry Skin Care
Media Direct marketing
Market Brazil
Agency Camisa 10
Creative Director Victor Vicente, Bruno Richter
Art Director Arthur Villas Boas
Copywriter Igor Pontes
Released April 2015

Credits & Description

Category: Health
Brand: Vichy
Agency: Camisa 10
Advertising Agency: Camisa 10, Rio de Janeiro, Brazil
Creative Directors: Bruno Richter, Victor Vicente
Art Directors: Bruno Richter, Arthur Villas Boas
Copywriters: Victor Vicente, Igor Pontes
Video Photographer: Bernardo Richter
Audio: Silence
Additional Info: DM
Geo: Brazil
Published: April 2015
Description: On the PR front, the idea was to find a unique way to put the product in the hands os 200 target opinion leaders from a blogger and celebrity pool. We downloaded the photos of these woman on social medias. We then designed custom personalized packaging featuring the same picture on both sides. While one side of the package was exposed ti the sun for a week, the other was protected from it.