Virada Sustentavel DM BOOKS VIRADA SUSTENTÁVEL by Lew'Lara\TBWA Sao Paulo

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BOOKS VIRADA SUSTENTÁVEL

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Industry Environmental & Animal Issues
Media Direct marketing
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Art Director Marcelo Rizério
Photographer Paola Vianna
Released December 2010

Credits & Description

Category: Dimensional Mailing
Advertiser: VIRADA SUSTENTÁVEL
Product/Service: ENVIRONMENTALISM
Agency: LEW'LARA\TBWA
Date of First Appearance: Dec 15 2010
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL
Chief Creative Officer: Jaques Lewkowicz (Lew´Lara\TBWA)
Executive Creative Vice President: Manir Fadel (Lew´Lara\TBWA)
Executive Creative Vice President: Luciano Lincoln (Lew´Lara\TBWA)
Art Director: Marcelo Rizério (Lew´Lara\TBWA)
Writer: Marcos Almirante (Lew´Lara\TBWA)
Mock-up Maker: Frank Morais (Frank Morais)
Photographer: Paola Vianna (Lew´Lara\TBWA)
Art Buyer: Ana Karina Mello (Lew´Lara\TBWA)
Art Buyer: Giuliano Springhetti (Lew´Lara\TBWA)
Art Buyer: Ale Sarilho (Lew´Lara\TBWA)
Media placement: books - direct mail - 15, december, 2010

Describe the brief/objective of the direct campaign.
Sustainable Turn is a series of events that take place in Sao Paulo to show people from the biggest city in Brazil how even their life can be sustainable. We created this Sales Book to present the event to companies that were possible sponsors.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
We used the basic idea of sustainability to compose the Sales Book. It was totally made on used agendas and had its pages handwritten, graffitied and printed on old newspapers, yellow pages and bread bags.

Explain why the creative execution was relevant to the product or service.
Every single one of the 150 Sales Books that were made was a unique piece.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
The books were presented to 150 possible sponsors. The event has not takes place yet, therefore we cannot measure the success of the project.