The BlueMotion Label by Ogilvy Cape Town for Volkswagen

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The BlueMotion Label

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Industry Cars
Media Direct marketing
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Art Director Prabashan Gopalakrishnan Pather
Copywriter Sanjiv Mistry
Production Platypus Productions
Released May 2012

Awards

Clio Awards, 2013
Print Product/Service Bronze

Credits & Description

Media: DM
Geo: South Africa
Category: Automotive
Agency: Ogilvy
Brand: Volkswagen
To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video: http://www.youtube.com/watch?v=7vOjfSeQSEc
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producers: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions