Volkswagen Trucks by ALMAP BBDO Brazil for Volkswagen

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Industry Cars
Media Direct marketing
Market Brazil
Agency ALMAP BBDO Brazil
Creative Director Luiz Sanches Jr
Art Director André Gola, Julio Miguel Sarkiz Andery
Copywriter Marco Giannelli
Released June 2010

Awards

Clio Awards 2011
Direct Mail Other Bronze

Credits & Description

Category: Dimensional Mailing
Advertiser: MAN
Product/Service: AUTOMOBILE
Agency: ALMAPBBDO
Date of First Appearance: Apr 30 2011
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL
Chief Creative Officer: Marcello Serpa (AlmapBBDO)
Creative Director: Luiz Sanches (AlmapBBDO)
Art Director: Julio Andery (AlmapBBDO)
Art Director: Andre Gola (AlmapBBDO)
Copywriter: Pernil (AlmapBBDO)
Media placement: Direct Mail - - - January 2011
Describe the brief/objective of the direct campaign.
Alternative title: TAILOR MADE MEASURING TAPE
In a very simple and direct manner, inform the Volkswagen truck concept: “in the right measure for any business”
Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Despite being an extremely simple object, a measuring tape is extremely useful for those that work with loads and have to measure spaces. A useful day-to-day tool and inseparable from our potential clients.
Explain why the creative execution was relevant to the product or service.
Therefore, a measuring tape in the shape of a truck cabin was developed and sent to clients from the most different sectors. An objective that, alone, already transmits our concept.
Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
In the short term, we received several contacts and thanks for sending this tool. But what’s most is important is that for a long time, and in several times of the day, our measuring tape will be with our clients reminding them which are the ideal trucks for any load.

The Direct marketing titled Volkswagen Trucks was done by ALMAP BBDO Brazil advertising agency for product: Volkswagen Trucks (brand: Volkswagen) in Brazil. It was released in Jun 2010.