NEVER STOP THINKING by Y&R Kuala Lumpur for Y&R

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NEVER STOP THINKING

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Industry Advertising agencies, Business equipment & services
Media Direct marketing
Market Malaysia
Agency Y&R Kuala Lumpur
Art Director Joshua Tay
Designer Shyet
Account Supervisor Robert Mcbrain
Released March 2010

Credits & Description

Category: Flat Mailing
Advertiser: Y&R
Product/Service: ADVERTISING AGENCY
Agency: Y&R MALAYSIA
Date of First Appearance: Mar 12 2010 12:00AM
Entrant Company: Y&R MALAYSIA, Kuala Lumpur, MALAYSIA
Regional Head of Copy: Edward Ong (Y&R Asia)
Art Director: Joshua Tay (Y&R Malaysia)
Designer: Shyet (Y&R Singapore)
Account Supervisor: Robert McBrain (Y&R Malaysia)
Production Manager: Peter Ng (Y&R Singapore)
Media placement: Self-Promotion - The Pillowcases Were Hand-Delivered To Clients And Staff. - 12th March 2010

Describe the brief/objective of the direct campaign.
Create a memorable piece to tell clients how the agency never stops thinking of ideas.

Explain why the creative execution was relevant to the product or service.
We wanted to show clients how the agency is continually thinking of new ideas for their brand.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
We took an every day object (in this case, a pillow) and added a little twist to it.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
Clients were both surprised and delighted. We had a lot of requests for reprints from clients and amongst our internal staff