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Industry Sports and Health Clubs, Gyms, Diet Clinics, Publications & media, Yogurt
Media Direct marketing
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Creative Director Kenny Choo, Stephen Kong
Art Director Jane Yang
Released December 2004

Credits & Description

Company: Leo Burnett, HONG KONG, HONG KONG
ECD, Greater China: Eddie Booth
ECD, Shanghai: Ruth Lee
Creative Director: Kenny Choo
Creative Director: Stephen Kong
Art Director: Jane Yang

The Direct marketing titled STRAW BACKFLIP was done by Leo Burnett Hong Kong advertising agency for Y-Plus in Hong Kong SAR China. It was released in Dec 2004.