Fat Free Poster Display by Staff De Comunicacao for Yogoberry

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Fat Free Poster Display

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Industry Yogurt
Media Direct marketing
Market Brazil
Agency Staff De Comunicacao
Copywriter Lucas Ribeiro
Account Supervisor Renata Ouvidor
Illustrator Bernardo Machado
Released May 2013

Credits & Description

Media: DM
Category: Food
Agency: Staff
Brand: Yogoberry
Geo: Americas, Brazil
We created a poster-display where real cups form ‘six-pack abs’ in separate feminine and masculine silhouettes. We solved the space problem and also conveyed the brand’s concept in a creative and different fashion. Reminding the customer the whole time of the product’s main benefit: 0% fat.
Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Directors: Paulo Castro, Neca Bohrer
Art Directors: Bernardo Machado, Pedro Vargens
Copywriter: Lucas Ribeiro
Illustrator: Bernardo Machado
Account Manager: Rafaella Eyer
Account Supervisor: Renata Ouvidor
Graphic Producer: Ronaldo Las Casas
Advertiser’s Producer: Rafael Bae
Published: November 2012