Ziploc DM FRESH NEWS by PHD Guatemala

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FRESH NEWS

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Industry Plastic bags, Containers, Packaging & Wrapping
Media Direct marketing
Market Guatemala
Agency PHD Guatemala
Creative Director Frobeg Ochaeta, Rodrigo Costas
Art Director Marvin Giron
Producer Maurice Hernandez
Released November 2012

Credits & Description

Advertiser: SC JOHNSON
Agency: PHD GUATEMALA
Category: Best Low Budget Campaign
Advertising campaign: FRESH NEWS
Producer: Maurice Hernandez (Proximity)
Art Director: Marvin Giron (PHD)
General Manager: Santiago Londoño (OMG)
General Director: Frederick Macklem (PHD)
Creative Director: Rodrigo Costas (PHD)
Creative Director: Frobeg Ochaeta (Proximity)
Digital Designer: Jorge Aldana (Proximity)

Execution
We reach all the country in one day. We make more than 30.000 contacts with an investment of US$1500.We proved that Ziploc is the best option to keep things in perfect conditions much longer.

Outcome
We reach all the country in one day. We make more than 30,000 contacts with an investment of US$1500.We proved that Ziploc is the best option to keep things in perfect conditions much longer.

Client Brief Or Objective
In Guatemala, people have the bad habit of keeping their food in any bag.This reduces its duration and represents a great loss of money. Ziploc needed to demonstrate that it can solve this problem.

Implementation
Prensa Libre, the most popular newspaper in Guatemala was nearing its anniversary.So we gave a surprise to its 30,000 subscribers on that important day.We made a newspaper printing of the first edition.Issued on: 8/20/1951We put it in a Ziploc bag, and inserted in the newspaper on the anniversary date.This way, all the subscribers, received the oldest edition in perfect conditions.