Zuno Bank DM WASTED TIME by Muw Digital

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Industry Banking & Financial Services
Media Direct marketing
Market Slovakia
Agency Muw Digital
Creative Director Manuel Campagnoli
Art Director Pavlina Morhacova
Released December 2010

Credits & Description

Category: Product Launches
Advertiser: ZUNO BANK
Product/Service: BANKING
Date of First Appearance: Dec 10 2010
Entrant Company: MUW DIGITAL, Bratislava, SLOVAK REPUBLIC
Entry URL: http://www.wastedtime.sk
Creative Director: Manuel Campagnoli (MUW Digital)
Senior Copywriter: Radovan Andrej Grezo (MUW Digital)
Senior Programmer: Andrej Hlavacka (MUW Digital)
Web Designer: Andrej Znasik (MUW Digital)
Art Director: Pavlina Morhacova (MUW Digital)
Graphic Designer: Martin Leitner (MUW Digital)
Executive Director: Andrea Chladekova (MUW Digital)
Account Manager: Jana Zakovicova (MUW Digital)
Video Specialist: Martin Kazimir (MUW Digital)
Media placement: Outdoor, Online, Mobile, Radio - Outdoor, Online, Mobile, Radio - 10 December 2010

Describe the brief/objective of the direct campaign.
To introduce ZUNO - the new online bank to busy urban people who have money but don't have time.

Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.
Let people experience the absurdity of wasting time.

Explain why the creative execution was relevant to the product or service.
WastedTime.sk - the purest time wasting site ever, where you could waste your time by staring at people wasting time by staring at you. Everything voiceless but live. To stop wasting time you could click at "Don't waste your time with us" link, to be redirected to the ZUNO website.

Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.
With tiny budget and population of just 5 million people: 1 month wasted in a first day, 254 days wasted during 2 weeks campaign, 78.860 unique visitors, 12.972 visits of the ZUNO website.