Abc Making of Making of: ABC Extra Stout 'The Lion Within' Commercial by The Alchemy Partnership

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Making of: ABC Extra Stout 'The Lion Within' Commercial

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Industry Beers and Ciders
Media Making of
Market Singapore
Agency The Alchemy Partnership
Creative Director Alvin Wong Twei
Art Director Ceres Chung
Copywriter Caroline Chua
Illustrator Nil Baskar
Production Spunk Pictures
Released April 2013

Credits & Description

Go behind the scenes with Alchemy on our latest TV commercial with ABC Extra Stout. Spot Hollywood-cranes, never-ending hallways, luxurious interiors and grandeur sets as the team spends 6 days fighting sun and rain.
Stay till the end for a full ABC Extra Stout effect. You'll be surprised.
ABC: The Lion Within
Advertised brand: ABC Extra Stout
Advert title(s): The Lion Within
Headline and copy text (in English):
1) ABC Extra Stout. For the man who savours success
Advertising Agency: The Alchemy Partnership, Singapore
Agency website:
Creative Director: Alvin Wong
Art Director: Ceres Chung
Copywriter: Caroline Chua
Illustrator: Nil
Production House (TVC): Spunk Pictures Singapore
Photographer (Print): Willy Tang
Additional credits: Digital Imaging: Curate
Published: March 2013