THE SCREAM by Ogilvy & Mather Singapore for Faber-Castell

Adsarchive » Making of » Faber-Castell » THE SCREAM

THE SCREAM

Pin to Collection
Add a note
Industry Stationery
Media Making of
Market Singapore
Agency Ogilvy & Mather Singapore
Released May 2012

Awards

Spikes Asia 2012
Design Point of Sale Bronze

Credits & Description

Classic art is not just about paint and brushes. Getting started with art through colour pencils has been a colourful learning journey for every childhood; it is a tool of our modern artist's planning process of artistic endeavors. After months of meticulous planning, hot glue and pencil shavings, Ogilvy & Mather have opened up a whole new avenue of creativity, by using colour pencils not just as a tool but as the main focus of the art itself.
Brought to you by-
Creative Lead: Steve Back
Creative Crews: Troy Lim, Jon Loke, Kairong Khu, Adeline Siow, Heng Si Hui, Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim and David Stevanov
Photographer and videographer: Jimmy Fok of Calibre Pictures and his beloved crews
Photo retoucher: Lay Leng
Photos courtesy of Calibre Pictures, Singapore
Advertiser FABER-CASTELL
Product ARTIST COLOR PENCILS
Entrant OGILVY & MATHER SINGAPORE, SINGAPORE
Type of Entry Design: Corporate or Brand Itendity
Category Point of Sale
Title THE SCREAM
Advertiser/Client FABER-CASTELL
Product/Service ARTIST COLOR PENCILS
Entrant Company: OGILVY & MATHER SINGAPORE, SINGAPORE
Design/Advertising Agency: OGILVY & MATHER SINGAPORE, SINGAPORE
Credits
Name Company Position
Steve Back Ogilvy & Mather Singapore Chief Creative Officer
James Procter Ogilvy & Mather Singapore Executive Creative Director
Troy Lim Ogilvy & Mather Singapore Creative Group Head/Copywriter
Jon Loke Ogilvy & Mather Singapore Creative Director/Art Director
David Stevanov Ogilvy & Mather Singapore Art Director
Kairong Ku Ogilvy & Mather Singapore Art Director
Adeline Siow Ogilvy & Mather Singapore Copywriter
Heng Sihui Ogilvy & Mather Singapore Junior Art Director
Jimmy Fok Ogilvy & Mather Singapore Photographer
Shirley Tay Ogilvy & Mather Singapore Head Of Account Management
Ng Huimin Ogilvy & Mather Singapore Account Executive
Loh Yi Qi Ogilvy & Mather Singapore Illustrator
Inessa Low Ogilvy & Mather Singapore Illustrator
Brandon Sim Ogilvy & Mather Asia Pacific Illustrator
Danny Ong Ogilvy & Mather Asia Pacific Illustrator
Alicia Tan Ogilvy & Mather Asia Pacific Illustrator
Joyce Koor Ogilvy & Mather Asia Pacific Illustrator
Darshan Kadam Ogilvy & Mather Asia Pacific Illustrator
Ivy Ong A.w. Faber-Castell Sales Manager